Three Engagements · Three Industries

Case Studies
Snapshot.

Real engagements. Real numbers.

Modern Building Inspections.

South Florida home inspection.

+35%Organic Traffic
+40%Local Inquiry
−28%Cost Per Lead
+22%Qualified Conv.
−25%Bounce Rate
2,400+Homes Inspected

Marketing Leadership · November 2022 — Present

What was actually happening

A regional home-inspection company in the South Florida tri-county, scaling fast and spending its marketing budget on the wrong leads from the wrong places. The dollars were going out. The inspections were not coming in.

What was built

  • Website rebuild, AI-assisted
  • Analytics infrastructure: GA4, GTM, Search Console, dashboards
  • Google Ads + Meta campaigns, restructured around inspection-intent keywords
  • CRM automation for lead capture, qualification, routing
  • Content engine: blog program, location pages, FAQs
  • Spanish-language market expansion across every surface
  • Google review strategy and reputation infrastructure

What it produced

In twelve months. 35% more organic traffic. 40% more local inquiry. 28% lower cost per lead. 22% more qualified conversions. 25% lower bounce. 2,400+ homes inspected.

This is the engagement that proved the model.

Read the full case study →

A Steel Construction Firm.

South Florida steel construction — 12 B2B verticals. Client anonymized.

Multi-$MRevenue Scale
+25%YoY Revenue
+20%Sales Productivity
+40%CTR
−15%Cost Per Acquis.

Marketing Leadership · Two-year engagement

What was actually happening

A custom steel structures company serving twelve distinct B2B verticals — barns, hangars, commercial, agricultural, equestrian, aviation, and more — but marketing to all of them as one generic audience. Long sales cycle, thin leads, invisible to every niche at once.

What was built

  • Full-funnel strategy across twelve B2B verticals, each with its own positioning and economics
  • Equestrian developed into a defensible flagship niche
  • SEO and PPC restructured around niche-specific intent
  • Email nurture for long, considered sales cycles
  • Sales enablement across verticals
  • An analytics-literate team, built and trained — still running today

What it produced

Over two years. Multi-million-dollar revenue. 25% YoY. 20% sales productivity. 40% CTR. 15% CPA decrease. Reach extended well beyond its original South Florida base.

Twelve verticals. One flagship niche. Found, captured, defended.

Read the full case study →

A B2B Software Company.

Manufacturing software — MRP SaaS. Client anonymized.

+20%Market Share
+40%Traffic
+25%Leads
+30%Conversion

Marketing Leadership · Sixteen-month engagement

What was actually happening

A batch-manufacturing software company boxed into a single niche by its own brand name. The product could serve a far broader national market; the name couldn't follow. Positioning generic, go-to-market unfocused, pricing unclear, funnel leaking at every stage.

What was built

  • A complete rebrand — new name and identity built to carry the company beyond its niche
  • Repositioning for the broader national industry, retaining the original customer base
  • Go-to-market strategy and segment focus
  • Inbound program — content, SEO, lead capture
  • Subscription pricing strategy

What it produced

Over sixteen months. 20% market share gain. 40% more traffic. 25% more leads. 30% better conversion. And a national, multi-vertical market the old name had kept out of reach.

The name was the ceiling. The rebrand broke it.

Read the full case study →

The Pattern

The pattern across all three: find the gap between what the operator paid for and what was actually happening. Build the system that closes it. Ship measurable outcomes.

The same pattern is for sale on the Services page →

Book the Audit See the ladder →