Modern Building Inspections
South Florida home inspection.
35% organic traffic · 40% local inquiry · 28% CPL
Marketing Leadership · 2022 — Present
The Founder
Who built it.
The company is what happens when a position becomes a practice.
About
Veritas is an AI-augmented marketing practice for businesses who have stopped paying for the kind that doesn't run. The work is revealing what's actually happening, delivering the findings, building the system that fixes it, and running it. Founder-led by a marketing director after ten years inside the industry it refuses — AI-augmented, with a team that scales as you do.
The Thesis
Most marketing sold to small operators is theater. Story when they needed mechanism. Brand when they needed plumbing. Quarterly decks engineered to make a gap look like a strategy.
The damage is not the bad spend — bad spend is a symptom. The damage is the spin that keeps an operator from seeing it. Veritas is the work that begins when the spin ends.
Truth is operational, or it is decorative.
The Practice
The Founder
The company is what happens when a position becomes a practice.
The Work
South Florida home inspection.
35% organic traffic · 40% local inquiry · 28% CPL
Marketing Leadership · 2022 — Present
South Florida · 12 B2B verticals (anonymized).
Multi-$M revenue · 25% YoY · 40% CTR · 15% CPA
Marketing Leadership · 2020 — 2022
Manufacturing software · MRP SaaS (anonymized).
20% market share · 40% traffic · 25% leads · 30% conversion
Marketing Leadership · 2019 — 2020